The dog days of summer is the period from the end of July extending all the way until the end of August. Historically, the ancient Romans named the period following heliacal rising related to the star system Sirius; “diēs caniculārēs" english translation “dog days." Sirius was known as the dog star. In fact, Hellenistic astrology proclaimed that this period brought upon great heat, thunderstorms and mad dogs.

Now then; just because we are now living in the dog days of summer, doesn’t mean we have to lose our cool. The easiest way to look great in the summer is by combining comfort with effortless sophistication. Now more than ever, consumers are eco-conscious. So much so, that it is many times the determinant whether or not to place in the e-commerce shopping cart. This season’s offerings are lightweight and semi-slim cut. Fashion and grooming for men never looked better with a relaxed yet polished fit that carries you from a day at the beach to a quiet summer sunset.

Forbes says that:  "Summer is all about comfortable, effortless style— and giving your body something to be happy about. Whether you’re lounging around the house, working out, or catching some sun, Opok's organic boxer briefs are a must have for warmer weather and longer days. Developed by health conscious former athletes, these boxers are completely free of the nasty chemicals and toxins found in traditional clothing. You'll notice the extra soft feel right away— look closer and you'll see design touches like a fabric-covered waistband that protects your skin from creasing, and a horizontal fly for easier access. What's more, Opok donates a portion of their proceeds to saving the bees and coral reefs. Snap them up for $32 each, or $89 for a 3 pack (USD). Free U.S. shipping over $50."

Opok joins Pact and Native, two companies who have a similar mission to us, as well as famous brands like Gucci, Louis Vuitton, and Giorgio Armani to name a few. 

You can read the press release here

Publication: Forbes

Author: Joseph DeAcetis